Fashionable And Accurate Real-time Mido Helm Series ‘two Places’ Fully Automatic Mechanical Watch

In 1934, two years after the completion of the Sydney Harbour Bridge, Swiss Mido launched the Helmsman series. The introduction of this series of watches aims to highlight the coincidence of Swiss Mido and Sydney Harbour Bridge-a perfect combination of design and functionality. In 2018, at the 100th anniversary of Mido, the brand launched the helmsman series ‘Two Places’ fully automatic mechanical watches at the Basel Watch & Jewellery Fair, adding another piece to the helmsman, a representative series of Swiss Mido A brand new watch with a stylish and sporty style, which combines fashion style and practical ‘two places’ functions into one, and is specially designed for business people who often travel to various countries. Below, let’s follow the team ahead and take a look at this new watch. (Watch model: M005.929.36.041.00)

   The new helmsman series ‘Two Places’ fully automatic mechanical watch, decorated with exquisite blue dial with vertical Geneva ripples, represents the ultimate aesthetics. The round stainless steel case with PVD rose gold plating and the deep blue dial complement each other’s contrasting charm. The stylish and timeless helmsman series ‘Two Places’ fully automatic mechanical watch is an indispensable wristwatch for all the world travellers who want to have both the fashion style and accurate time control of each country.

   PVD rose gold-plated stainless steel, 42 mm in diameter. The double case design makes the model more classic and aesthetic, very beautiful.

   The smooth lugs perfectly integrate with the case, adding a line of beauty to the watch. The smooth radian allows the timepiece to fit the wrist of the wearer well and is ergonomic.

   By rotating the outer ring setting to display 24 time zones around the world, the second time zone (T2) can be adjusted via the screw-in crown at two o’clock. The arrow-shaped hands to indicate the second time zone can be adjusted with the screw-in crown at the four o’clock position (indicating the time on a 24-hour scale). Both crowns are engraved with the ‘MIDO’ brand logo and are designed with non-slip texture, which has a superior feel and is easy to debug.

   The blue dial decorated with vertical Geneva waves, diamond-cut hour and minute hands, echoes the independent applique scale, and the time is clear and intuitive. Polished seconds and red-coated hands in the second time zone. The pointers of the second time zone pointer and the global 24-hour scale on the dial outer ring are decorated with a red lacquer coating, giving the watch a sporty and overall style. The date window is at 3 o’clock.

   Equipped with Mido 1193 fully automatic mechanical movement, through the back cover design, you can see the automatic oscillating weight carefully carved Geneva ripples and MIDO logo, do not have a fun. stand by. Hours, minutes and seconds + ‘GMT time’ display function, and has 42 hours of kinetic energy storage.

   A brown calfskin rolled crocodile pattern strap with brown stitching on the edges is classic and generous.

   PVD rose gold-plated stainless steel folding clasp for easy and convenient operation.
   For more details, please pay attention to the live feature of the Basel Watch Fair:

[Video] This Is A New Material For Athens Watches You Have Never Seen

Innovation is the eternal theme of the watchmaking industry, and it is also the unremitting pursuit of Athens watches. At the SIHH2019 in Geneva in 2019, Athenaeum pioneered the use of carbocation materials to launch the skeleton X watch in carbon gold. The carbon-gold composite material is made of carbon fiber and gold particles, so that the hollow X watch’s shimmering case is made, showing the flowing effect of black and gold ripples. The Athens watch is the first brand to use this next-generation material in watches. The material is lightweight and has good solidity. The stunning marble texture makes each watch’s case more unique.

Athens Watch Hollow X Carbon Gold

For more information about the 2019 Geneva watch fair, please pay attention to the watch house live feature:

Cartier Les Indomptables De Cartier

Between day and night, time changes and changes … A watch series full of magic, staged a hundred-day dream, erecting a bridge to Cartier’s magical world, as if in front In the fairy tale world, magnificent gems transform in light and shadow and gain life. This series was born out of Cartier’s two major craftsmanship: rare gem skills and lifelike gorgeous animal shapes.

    L’ Heure Envoutee de Cartier series … The deep emeralds are full of lush, rich and mellow. In this hidden watch, the Art Deco diamond lines shine, and the subtle dial beneath the diamond pleats is looming.

 At this mysterious moment, Cartier invites us to close our eyes … The figure that emerges from the leaves slowly reveals the rich and shining gems, and a rare crocodile appears in the center of the transformed watch. It is both a watch and a brooch, a poetic work of free contemplation, revealing the charming charm given to its work by the jeweler.

 18K yellow gold case with crocodile scale Luzer enamel dial. 18K yellow gold brooch set with brilliant-cut round diamonds, enamel blades, emerald eyes. Green alligator strap. Quartz movement. Numbered and limited to 50 pieces.

 The above is the latest cutting-edge information of SIHH 2014 brought to you by the special editor of Watch House. Next, we will provide more and more intuitive exhibition reports, so please pay attention. (Picture, text / watch home Yang Lin)

Geneva International Haute Horlogerie 2014:

The Baume & Mercier Linea Was Named The Best Watch For Women

The Linea series was first introduced in the 1980s. With its smooth and soft lines, sexy and soft curves, and distinctive luxury temperament, it quickly became the world’s best-selling watch.
最 The most striking features of the new Linea series are the new slightly larger size, the texture of polished satin finish, and the newly designed strap. Other features include the added date and second hand display functions, and rivet type engraving. Linea watches are water-resistant to 50 meters. The bracelet is made of stainless steel, and the same watch has a variety of straps to choose from, a satin or black calfskin single-sided strap, or a maroon calfskin double-sided strap. The features of the series’ interchangeable straps make the wearer more freely.
This series of watches is divided into two styles; one is a mechanical self-winding watch with a sapphire crystal back, showing the rotor of the brand Phi; the other is a quartz chronograph with 42 bezels Delicate diamonds, 36 bracelets and clasps on the bracelet and buckle, weighing 1.4 carats.

Christie’s Will Auction ‘hai Selassie Patek Philippe Black Ref. 2497 Black Plate Watch’ Again

Time back to November 9, 2015, at the Geneva auction held by Christie’s, a Patek Philippe Ref. 2497 black gold-plated dial watch has attracted widespread attention in the collectors. This is the Ref. 2497 watch with a black gold-plated dial, making its debut in the auction market, with an estimated value of 500,000 to 1 million Swiss francs. The watch was originally owned by Ethiopian Emperor Haile Selassie, who later gave the watch to a friend.

Haile Selassie Ref. 2497, a rare Patek Philippe watch, will be auctioned at Christie’s this May

   The auction was originally scheduled, but due to disputes over ownership, the watch was withdrawn at the last minute of the auction on November 9, 2015. On May 15 this year, the Patek Philippe Ref. 2497 watch, once owned by the Ethiopian Emperor Haile Selassie, will return to Christie’s Geneva auction. The ownership dispute has been resolved after confirmation.

Ref. 2497 on the back of the watch is engraved with the name of Emperor Haile Selassie

   So, back to this watch, why is it so special? Ref. 2497 succeeds Ref. 1526 and is one of the early perpetual calendar models produced by Patek Philippe. The production cycle of Ref. 2497 is from 1950 to 1963. It is equipped with a Caliber 27-SCQ manual winding movement, a thick case and a stepped bezel design. The Ref. 2497 watch participating in the auction is particularly special, most notably with a black gold-plated dial, which is very rare in Patek Philippe antique timepieces. In addition, the combination of gold-plated printed time stamps and Arabic numerals is also quite unusual and has rarely appeared in auctions before.
   So where does this watch come from? In fact, it was given to Haier Selassie by Italian entrepreneur and pilot Federico Bazzi in 1954. Then, Haile Selassie gave it to ‘a well-known figure in Africa’, who passed the watch to future generations, and finally commissioned Christie’s auction. As we know, tracing the origin of a watch is not easy, so this type of information can be very helpful for auction sales. All in all, I am very glad to see this Ref. 2497 watch return to the auction, after all, it was deeply regrettable that it was abandoned halfway through.

Beauty Launches The Royal Marine Rose Gold Watch

Breguet’s marine series was inspired by the original design provided by Breguet for the French Royal Navy. Breguet was appointed as the French Navy watchmaker in 1815. With a sturdy design, Breguet Marine Watches has enjoyed a reputation for reliable performance for decades. Following the first flywheel equipment and silicon escapement timing introduced in 2007, this year brought a breakthrough new design: the Marine Royal Alarm Watch, water-resistant to 300 meters

Breguet Marine Royal Rose Gold Watch
Technical data:
Number: REF. 5847BR / 32 / 5ZU
Case: 18K rose gold
Mirror: Sapphire crystal glass magnifier / date at 6 o’clock
Case back: Sapphire crystal
Diameter: 45 mm
Waterproof: 300 meters in depth.
Dial: 18K rose gold
Movement: automatic winding machine
Kinetic energy: 45 hours

Hublot Releases Limited Edition ‘mexico Football Association’ Watch

‘Hublot Hublot loves football’ global series of promotional activities have burned to South America! In support of the Mexican national team’s expedition to this event, Hublot created 100 exclusive masterpieces for its glory-classic fusion Mexican Football Association limited watch, and also the official watch of FEMEXFUT 2014 ™ (Mexico Football Association) watch.

Mexico national team head coach Miguel Ernesto Herrera Aguirre with Hublot women’s brand ambassador Jacqueline Bracamontes, Attila Mexico Director-General Fausto Salvi and Attila Fabio Rodriguez, the representative of the Mexican brand, unveiled this high-profile watch of the Mexican Football Association in the new Liverpool Insuergentes Shopping Center to show the noble respect for Mexican football in the World Cup in Brazil.
Fausto Salvi, Director-General of Attila Mexico, said, ‘As the official timekeeper and official watch of the 2014 World Cup, Hublot extended this honor to Mexico on the eve of the World Cup. We thank the Mexican national team and head coach Miguel The arrival of Herrera and sincerely wish them great success in this sports event that has gathered the attention and expectations of millions of fans! ‘
‘We have spared no effort to support the Mexican national team, which is why we are so excited to bring the Hublot Classic Fusion Mexican Football Association Limited Watch to the Liverpool Interlomas shopping in Mexico.’ Center and the reason to meet with you. ‘

Classic fusion ‘Mexico Football Association’ limited watch

Serial number: 521.CG.2013.LR.FMF14, limited edition of 100 pieces
Case: Classic fusion, 45mm diameter, green ceramic bezel, polished and satin-finished, 6 H-shaped titanium screws, polished and locked
Table mirror: sapphire mirror, anti-reflective treatment on the inside and outside
Surface: Black synthetic resin
Crown: polished black ceramic
Case back: Polished black ceramic with anti-reflective sapphire mirror on the inside, engraved with FMF14 logo
Dial: Black, satin-finished nickel-plated scale, black chronograph dial, green and red chronograph scale, FMF14 logo at 3
Hands: polished black nickel-plated hands, chronograph dial with rhodium-plated hands, central chronograph seconds hand polished lacquered red
Movement: HUB1143 automatic chronograph movement
Number of parts: 280
Number of jewel bearings: 59
Vibration frequency: 4 Hz (28800 times / hour)
Power reserve: about 42 hours
Water resistance: 10 standard atmospheric pressure, about 100 meters underwater
Strap: black alligator leather lined with black natural rubber, green stitching
Buckle: stainless steel folding buckle with black PVD coating

2014 Market Review Emerging ‘golden Country’

In terms of international trade volume, Swiss watch exports are far less than mainland China and Hong Kong. In 2013, the global production of watches and clocks was estimated at about 1.2 billion pieces, of which 635 million and 332 million were exported from mainland China and Hong Kong, and only 28 million were exported from Switzerland. However, in terms of export value, the situation is exactly the opposite. The total value of the 28 million pieces of watches and clocks exported from Switzerland is as high as 23.6 billion U.S. dollars, which is more than double the total value of exports of watches and clocks in Hong Kong and Mainland China (10 billion and 5.6 billion U.S. dollars respectively). In other words, the Swiss watch industry dominates high value-added watch products such as mechanical watches. This can be seen from the price of watches and clocks: According to the figures in 2013, the average price of watches and clocks exported from Switzerland reached US $ 791, and the exports from Hong Kong and China were only US $ 19 and US $ 3, respectively.

   Since 2000, the Asia-Pacific region has become a major exporter of Swiss watch products, which plays an important role in the development of the Swiss watch industry. While the economic development of the Asia-Pacific region has created wealth, it has also spawned a group of people with high purchasing power. Judging from the number of Swiss watch exports, we can know a little about the opportunities it brings to the fine watchmaking industry: In 2000, the total value of Swiss watch exports to mainland China was only 50 million US dollars. The top 20 export markets do not include mainland China. By 2005, that number had rapidly risen to $ 394 million, and in 2010 it had further climbed to $ 1.23 billion. Last year, the relevant figures reached US $ 1.62 billion, second only to Hong Kong and the United States, and higher than Germany and Italy.

   The same trend is also reflected in the entire Asia-Pacific region-from 2003 to 2013, Swiss watch exports to the Asia-Pacific market as a destination increased by 254%, totaling US $ 8.82 billion. Over the same period, the overall growth of Swiss watch exports was 122%. Strong demand in the Asia-Pacific region has restructured the international watch market: Asia (excluding Japan) accounted for Switzerland’s total watch exports from 24% a decade ago, rising to 38% today, ranking first, surpassing Europe (30%) And North America (11%).

Exports of watches and clocks by region (2013)

Country / City

Quantity (million)

Change (%)

Mainland China



Hong Kong








+ 13.8%

United States


+ 7.3%



+ 7.9%

Source: Swiss Watch Industry Federation

Export Value of Watches and Clocks by Region (2013)

Country / City

Billion (USD)

Change (%)




Hong Kong


+ 3.7%

Mainland China


+ 7.9%



+ 7.2%



+ 10.8%

Source: Swiss Watch Industry Federation

Swiss watch exports by region of destination (2013)

Source: Swiss Watch Industry Federation

Swiss Watch Export Value (by Destination) (2013)

Source: Swiss Watch Industry Federation

Asia Pacific: Cambodia, China, Hong Kong, Indonesia, North Korea (North Korea), South Korea (South Korea), Laos, Macau, Malaysia, Myanmar, Philippines, Singapore, Taiwan, Thailand, Vietnam, Australia

Cartier Flagship Watch Introduction

Cartier flagship series: Santos series watches, Cartier Paris, 1916, platinum, gold, sapphire specially customized, leather wristband.
From December 14, 2011 to February 12, 2012, the ArtScience Museum in Marina Bay Sands, Singapore will present a magnificent Cartier ‘CARTIER Time Art’ exhibition. Visitors can enjoy a visual feast while looking at the superb craftsmanship of Cartier watchmaking. Its lotus-shaped image logo hall is the first venue to host this exhibition in Asia, and has been hailed as the grandest Cartier watch collection exhibition since the public exhibition.

Cartier ID one concept table.
走 Since it first came out of Switzerland, the birthplace of Cartier Watches, the exhibitions have traveled around, providing the public with a unique opportunity; they can understand the secrets behind the founder Cartier’s creation of the brand, as well as those unknown stories. The public, not to mention Cartier watch collectors and avid fans, will learn Cartier’s most basic information in the shape, design and rich language of the series of products derived from it.
This extremely rare watch includes the most cutting-edge design: this is a minute-repeater that collects time, time, and time.

Cartier Large Portique Mystery clock, Cartier Paris, 1923. Yellow gold, white gold, crystal, coral, agate, enamel, rose-shaped cut diamond.
It is against this background that this exhibition of the Museum of Fine Arts and Science will also show 12 Cartier watches, as well as 17 exquisitely crafted and original clocks, all related to Cartier’s unique and superb skills. In this part, the most exciting is a highly forward-looking Cartier ID one concept table. I in the name ID stands for Innovation and D stands for Development; it is also the first work. , So named ‘Id One’. This watch is designed by the famous Japanese designer Tokujin Yoshioka. Each part is exquisitely delicate under a series of precise processes. The case is made of niobium-titanium alloy and the hairspring is made of glass-ceramic; the coefficient of thermal expansion is extremely low. The balance wheel is made of carbon crystal, integrated with an escapement fork, and there is no longer a horse’s foot support stone. Both the case and the movement use new materials never seen before. It is a truly innovative masterpiece. The watch is made and assembled according to innovative design concepts, combined with the most advanced materials, using the most advanced technology; throughout its cycle, this watch does not require any adjustments.
的 The fine watches selected from the Cartier Collection have a long history of 158 years and will also be exhibited at the Museum of Fine Arts and Sciences this time. This is a series of unique antique boutique watches that have been in existence since its inception; these antique crafts are often exhibited in the world’s most important museums.

Three Questions Pocket Watch, Cartier Paris, 1927, Gold.
This watch leader with a long history and proud achievements in the field of horology has been determined to innovate since its birth, whether it is the world’s first watch Santos, the pioneering Tonneau watch, or the leading square The watch trend of Tank has become a classic in the history of watches. In the field of complication watches, Cartier has always adhered to the unique creative interpretation of the brand concept; for example, Tank a guichets born in 1928 and Tortue single-button chronograph introduced in 1929. Its unique design style has made it durable Enduring legend.

Cartier ROTONDE DE CARTIER Astroregulator watch, diameter 9800MC.
Speaking of upcoming exhibitions, Cartier Singapore managing director Christopher Kilaniotis said: ‘This is a very important exhibition that has never been held in Asia before; or, in fact, outside Switzerland, this is the first example. This time, the ‘Cartier Time Art’ exhibition is special because it is the largest exhibition of Cartier Watches, no matter it is history or today. The creativity and story behind the watch on display is also fascinating. The exhibition includes some personal creations, as well as a unique concept watch & mdash; & mdash; Cartier ID One, which leads the future of watch development. & rdquo;

Tag Heuer Launches Luxury Watches And Is Committed To Pioneering Green Energy

The skills of marketing and brand communication are to grasp the current development trend. New energy, preferably renewable, is one of these trends, and Heuer knows it.

   Following the launch of the world’s first true electric sports car Tesla Global Tour, TAG Heuer launched a watch through its brand spokesperson Leonardo DiCaprio, raising funds for the Natural Resources Conservation Commission and the International Green Cross Donate money to join the trend of protecting the ecological environment.
   The company also announced that more than 500 solar panels (750 square meters) will be installed in four buildings in La Chaux-de-Fonds. As a result, TAG Heuer will build one of the largest photovoltaic power generation facilities in French-speaking Switzerland.
   TAG Heuer Global President Jean-Christophe Babin said: Leonardo DiCaprio visited the company in March this year, and it turned out to be an environmental test. After a feasibility study, the company decided to take the first step: to participate in a photovoltaic project with a total investment of CHF 750,000, of which TAG invested a third. Its 25-year short-term operating rights.