2014 Market Review Emerging ‘golden Country’

In terms of international trade volume, Swiss watch exports are far less than mainland China and Hong Kong. In 2013, the global production of watches and clocks was estimated at about 1.2 billion pieces, of which 635 million and 332 million were exported from mainland China and Hong Kong, and only 28 million were exported from Switzerland. However, in terms of export value, the situation is exactly the opposite. The total value of the 28 million pieces of watches and clocks exported from Switzerland is as high as 23.6 billion U.S. dollars, which is more than double the total value of exports of watches and clocks in Hong Kong and Mainland China (10 billion and 5.6 billion U.S. dollars respectively). In other words, the Swiss watch industry dominates high value-added watch products such as mechanical watches. This can be seen from the price of watches and clocks: According to the figures in 2013, the average price of watches and clocks exported from Switzerland reached US $ 791, and the exports from Hong Kong and China were only US $ 19 and US $ 3, respectively.

   Since 2000, the Asia-Pacific region has become a major exporter of Swiss watch products, which plays an important role in the development of the Swiss watch industry. While the economic development of the Asia-Pacific region has created wealth, it has also spawned a group of people with high purchasing power. Judging from the number of Swiss watch exports, we can know a little about the opportunities it brings to the fine watchmaking industry: In 2000, the total value of Swiss watch exports to mainland China was only 50 million US dollars. The top 20 export markets do not include mainland China. By 2005, that number had rapidly risen to $ 394 million, and in 2010 it had further climbed to $ 1.23 billion. Last year, the relevant figures reached US $ 1.62 billion, second only to Hong Kong and the United States, and higher than Germany and Italy.

   The same trend is also reflected in the entire Asia-Pacific region-from 2003 to 2013, Swiss watch exports to the Asia-Pacific market as a destination increased by 254%, totaling US $ 8.82 billion. Over the same period, the overall growth of Swiss watch exports was 122%. Strong demand in the Asia-Pacific region has restructured the international watch market: Asia (excluding Japan) accounted for Switzerland’s total watch exports from 24% a decade ago, rising to 38% today, ranking first, surpassing Europe (30%) And North America (11%).

Exports of watches and clocks by region (2013)

Country / City

Quantity (million)

Change (%)

Mainland China



Hong Kong








+ 13.8%

United States


+ 7.3%



+ 7.9%

Source: Swiss Watch Industry Federation

Export Value of Watches and Clocks by Region (2013)

Country / City

Billion (USD)

Change (%)




Hong Kong


+ 3.7%

Mainland China


+ 7.9%



+ 7.2%



+ 10.8%

Source: Swiss Watch Industry Federation

Swiss watch exports by region of destination (2013)

Source: Swiss Watch Industry Federation

Swiss Watch Export Value (by Destination) (2013)

Source: Swiss Watch Industry Federation

Asia Pacific: Cambodia, China, Hong Kong, Indonesia, North Korea (North Korea), South Korea (South Korea), Laos, Macau, Malaysia, Myanmar, Philippines, Singapore, Taiwan, Thailand, Vietnam, Australia

Cartier Flagship Watch Introduction

Cartier flagship series: Santos series watches, Cartier Paris, 1916, platinum, gold, sapphire specially customized, leather wristband.
From December 14, 2011 to February 12, 2012, the ArtScience Museum in Marina Bay Sands, Singapore will present a magnificent Cartier ‘CARTIER Time Art’ exhibition. Visitors can enjoy a visual feast while looking at the superb craftsmanship of Cartier watchmaking. Its lotus-shaped image logo hall is the first venue to host this exhibition in Asia, and has been hailed as the grandest Cartier watch collection exhibition since the public exhibition.

Cartier ID one concept table.
走 Since it first came out of Switzerland, the birthplace of Cartier Watches, the exhibitions have traveled around, providing the public with a unique opportunity; they can understand the secrets behind the founder Cartier’s creation of the brand, as well as those unknown stories. The public, not to mention Cartier watch collectors and avid fans, will learn Cartier’s most basic information in the shape, design and rich language of the series of products derived from it.
This extremely rare watch includes the most cutting-edge design: this is a minute-repeater that collects time, time, and time.

Cartier Large Portique Mystery clock, Cartier Paris, 1923. Yellow gold, white gold, crystal, coral, agate, enamel, rose-shaped cut diamond.
It is against this background that this exhibition of the Museum of Fine Arts and Science will also show 12 Cartier watches, as well as 17 exquisitely crafted and original clocks, all related to Cartier’s unique and superb skills. In this part, the most exciting is a highly forward-looking Cartier ID one concept table. I in the name ID stands for Innovation and D stands for Development; it is also the first work. , So named ‘Id One’. This watch is designed by the famous Japanese designer Tokujin Yoshioka. Each part is exquisitely delicate under a series of precise processes. The case is made of niobium-titanium alloy and the hairspring is made of glass-ceramic; the coefficient of thermal expansion is extremely low. The balance wheel is made of carbon crystal, integrated with an escapement fork, and there is no longer a horse’s foot support stone. Both the case and the movement use new materials never seen before. It is a truly innovative masterpiece. The watch is made and assembled according to innovative design concepts, combined with the most advanced materials, using the most advanced technology; throughout its cycle, this watch does not require any adjustments.
的 The fine watches selected from the Cartier Collection have a long history of 158 years and will also be exhibited at the Museum of Fine Arts and Sciences this time. This is a series of unique antique boutique watches that have been in existence since its inception; these antique crafts are often exhibited in the world’s most important museums.

Three Questions Pocket Watch, Cartier Paris, 1927, Gold.
This watch leader with a long history and proud achievements in the field of horology has been determined to innovate since its birth, whether it is the world’s first watch Santos, the pioneering Tonneau watch, or the leading square The watch trend of Tank has become a classic in the history of watches. In the field of complication watches, Cartier has always adhered to the unique creative interpretation of the brand concept; for example, Tank a guichets born in 1928 and Tortue single-button chronograph introduced in 1929. Its unique design style has made it durable Enduring legend.

Cartier ROTONDE DE CARTIER Astroregulator watch, diameter 9800MC.
Speaking of upcoming exhibitions, Cartier Singapore managing director Christopher Kilaniotis said: ‘This is a very important exhibition that has never been held in Asia before; or, in fact, outside Switzerland, this is the first example. This time, the ‘Cartier Time Art’ exhibition is special because it is the largest exhibition of Cartier Watches, no matter it is history or today. The creativity and story behind the watch on display is also fascinating. The exhibition includes some personal creations, as well as a unique concept watch & mdash; & mdash; Cartier ID One, which leads the future of watch development. & rdquo;

Tag Heuer Launches Luxury Watches And Is Committed To Pioneering Green Energy

The skills of marketing and brand communication are to grasp the current development trend. New energy, preferably renewable, is one of these trends, and Heuer knows it.

   Following the launch of the world’s first true electric sports car Tesla Global Tour, TAG Heuer launched a watch through its brand spokesperson Leonardo DiCaprio, raising funds for the Natural Resources Conservation Commission and the International Green Cross Donate money to join the trend of protecting the ecological environment.
   The company also announced that more than 500 solar panels (750 square meters) will be installed in four buildings in La Chaux-de-Fonds. As a result, TAG Heuer will build one of the largest photovoltaic power generation facilities in French-speaking Switzerland.
   TAG Heuer Global President Jean-Christophe Babin said: Leonardo DiCaprio visited the company in March this year, and it turned out to be an environmental test. After a feasibility study, the company decided to take the first step: to participate in a photovoltaic project with a total investment of CHF 750,000, of which TAG invested a third. Its 25-year short-term operating rights.

Iwc Establishes Production And Technology Center In Merishausen, Switzerland

IWC held a flat-top ceremony to celebrate the completion of the main structural engineering at the new production and technology center in Merishausen, Switzerland. About 100 craftsmen and many celebrities in the political and business circles attended the event. With a total floor area of ​​13,500 square meters, the building will provide production space for existing and developing IWC self-manufactured cores (including the 69000 model). Once construction is complete, the Merishausen center will provide work space for approximately 400 skilled employees. The production areas previously distributed in different locations can also be integrated to further optimize existing production methods and processes.

Chris Grainger-Herr, CEO of IWC, Georges Kern, Richmond Group’s director of watches, marketing and digital business, and Andreas Voll, chief operating officer of IWC
   “Expanding R & D and manufacturing of the brand’s own core is our top priority, and we are glad that everything is going according to plan,” explains Chris Grainger-Herr, CEO of IWC. It demonstrates IWC’s clear commitment to the city of Schaffhausen, and also highlights our firm belief in producing high-quality mechanical watches in the future. IWC has been in this city for nearly 150 years, Our watch products make the city of Schaffhausen world famous. ‘

   In October 2017, the IWC case and movement parts production department in Neuhausen will be relocated to this new building. In January 2018, the IWC movement assembly department at Baumgartenstrasse in the old town of Schaffhausen will also be relocated to the new center. IWC’s new production and technology center will officially open in June 2018. At that time, Schaffhausen Open House will also be set up. These activities will become one of the highlights of IWC’s 150th anniversary celebration.

2012 Omega 4 Big Master Series New Watches Inventory

The world famous Omega OMEGA watch was born in Switzerland and has a long history of more than 150 years. With four classic series — Constellation, Hippocampus, Supermaster, Difei have a high reputation for a long time. At the same time, the use of coaxial movements has even made Omega even more powerful. The 8500 coaxial movement, which is best known, has gradually become popular from the original Disc Flying series. What new styles have Omega released this year, and what are the improvements of these new types compared to the ‘predecessors’? Today, the Watch House will take stock of many new models of the four major Omega series in 2012, and unveil them. Their mysterious veil.

Introduction of the hippocampus series: The hippocampus series was born in 1948. For many years, it can be called Omega’s number one master series. His unique deck-type disk design and professional helium valve have attracted many people. With the technology Development In order to better complete underwater operations, the hippocampus has made many technical improvements, and is still the benchmark brand for diving watches in the industry.

Sea Horse Aqua Terra GMT Dual Time Zone Watch

Recommended reason: equipped with Omega’s first coaxial movement with GMT complex functions 8605/8615
Watch Series: Haima Series
Movement type: automatic machinery
Gender: Men
Case material: Stainless steel
Strap Material: Crocodile Leather
Table diameter: 43 mm
Watch details:
Case material: 18k rose gold
Strap Material: Crocodile Leather
Table diameter: 45.5 mm
Watch details:
Case material: 18k red gold
Strap Material: Belt
Table diameter: 42 mm
Comment: The Omega Disc Flying series has long enjoyed a good reputation. This watch uses an 18k red gold case with a blue belt design. It is equipped with a new Omega 9301 coaxial movement. This movement contains Omega silicon material. Gossip, enjoy 4 years of after-sales service guarantee. At the same time, the small dial at the three o’clock position of the dial also has 60-minute and 12-hour chronograph hands, even if the time is more intuitive, the small second hand is located at 9 o’clock, and the waterproof depth is 100 meters.

Introduction to the Speedmaster series: The Speedmaster series born in 1957 can be described as the symbol of Omega’s glory. NASA developed a watch and became the first and only watch on the moon in 1969. Since the birth of the Speedmaster series, the design of the classic speedometer bezel and chronograph small dial has always been its highly recognizable design, and it has also become the object of many brands vying to imitate.

Speedmaster ‘First Omega Into Space’ 311. Numbered Chronograph

Recommended reason: testimony of glorious years
Watch Series: Speedmaster Series
Movement type: automatic machinery
Gender: Men
Case material: Stainless steel
Strap Material: Belt
Table diameter: 39.7 mm
Comment: In 1965, the Omega Speedmaster watch passed rigorous testing and became the only watch approved to participate in all manned space flight missions of NASA. In 2012, Omega launched a new ‘first entry into space’ Omega ‘311. numbered chronograph watch, polished and frosted 39.70 mm stainless steel case is equipped with the famous 1861 manual winding movement, this movement has been legendary The Omega Speedmaster Moonwatch is renowned for its powerful power. Black aluminum bezel with tachymeter scale. The dial has a white transfer hour scale; the hour scale, hour and minute hands are coated with a luminous coating. After more than half a century, this watch will surely make many people resound the noble glory that Omega brought to Omega. It is expected that this price will be around 50,000 yuan.

The Speedmaster series of high-precision racing chronographs are equipped with the Omega 3330 movement.

Recommended reason: A gift for the cooperation between the Omega brand and the great car
Watch Series: Speedmaster Series
Movement type: automatic machinery
Gender: Men
Case material: Stainless steel
Strap Material: Belt
Table diameter: 40 mm
Comment: Once the Omega Speedmaster series watch was released in 1957, it felt the pursuit of racers and rally cars with its extraordinary timing performance and outstanding design beauty. In 2012, the new Speedmaster series high-precision racing chronograph was launched with the Omega 3330 movement. The movement not only has a longitudinal wheel timing device, but also is equipped with a coaxial escapement system and a Si 14 silicon spring. These extraordinary qualities unite to bring more reliable chronological performance and stability to the watch. Water-resistant to 100 meters. Today, more than half a century later, the launch of the new Speedmaster series racing chronograph is a glorious gift to the partnership between the Omega brand and great racing cars and drivers.

Introduction to the Constellation Series: Born in 1952, the Constellation series introduced a new watch in 1982, and then introduced a very eye-catching and classic design concept. This constellation ‘Manhattan’ watch, with its iconic ‘claw’ design, makes it one of the most recognizable models in the world. In 2009, Omega brought a new look and redesign to the entire collection, and enhanced its features to attract more people who love this series of watches. The redesigned Constellation series is available in 5 sizes: 24mm, 27mm, 31mm, 35mm and 38mm. All mechanical watches in this series are equipped with Omega coaxial movements, and this innovative escapement system was introduced in 1999, bringing revolutionary changes to mechanical watchmaking technology.

Constellation week calendar watch

Recommended reason: equipped with 8521 coaxial movement using silicon hairspring for the first time
Watch Series: Constellation
Movement type: automatic machinery
Gender: Men
Case material: 18k red gold with diamonds
Strap Material: Red Gold
Table diameter: 27 mm
Comment: The Omega Constellation series is one of the most popular and recognizable models in the world. This 27mm 18k red gold diamond case with polished ‘claw’ is dazzling. Display window, week display window at 3 o’clock. The classic constellation star logo is located directly above the calendar window. The penetrating design can see the clear movement of the movement, and the waterproof depth is 100 meters. Based on the continuation of the classic design of the constellation, this constellation is based on the 8521 coaxial movement, which uses silicon hairspring for the first time, which adds extraordinary stability.

Summary: Omega is the last letter in Greek, symbolizing perfection, achievement, and excellence. For many years, it wanted to be with the watch altar because of the perfect combination of traditional watchmaking technology and the most advanced technology. Many watch lovers have established a deep root in the watch. In 2012, Omega refreshed with its own actions. The records of the brand at the same time bring unlimited surprises to the market. After reading this article, you are sure of the new trend of this year’s Omega. At the same time, we also believe that Omega will set a new benchmark for watch brands around the world with its own unique style and brand spirit. .

Brochelet Launches Manero Centralchrono Chronograph

With the introduction of Manero CentralChrono, Carl F. Bucherer has created a new design trend for chronographs. The seconds and minutes of this watch are displayed from the center of the dial through the hands, ensuring perfect legibility of this classic timepiece. The special appeal of the Manero CentralChrono watch is that it is the first time that Carl F. Bucherer uses this method in its chronograph indication: the minute indication is centered outwards through the hands. This clever setting makes Manero CentralChrono have Different from other timepieces, and makes the wearer aware of this complex function at a glance. Another attractive feature is its clear dial design. The small seconds dial is located at 3 o’clock, the 24-hour indicator at 9 o’clock, and the date at 6 o’clock. The Manero CentralChrono watch is equipped with an automatic CFB1967 movement.

Baobo Launched The New Villeret Series Watch

The first dual time zone watch of Blancpain is designed from the perspective of the user to design smooth operation. Just turn the crown a few times to complete all quick adjustments: date, time zone and calibration time. Put the crown on the crown, you can choose quick date adjustment or half time zone adjustment. As the user adjusts the second time zone time, the system will also automatically change the standard time zone time.

In the process of developing the Calibre 5254DF movement, the Precious Platinum Workshop introduced easy-to-use half-time zone performance, which strongly demonstrated the originality of the precious platinum watchmaking process. This new Basel exhibition is equipped with a self-winding movement, consisting of 321 parts, with a 72-hour power reserve. The standard time display is placed at twelve o’clock; the half-time zone and seconds are at the center of the surface; the day / night hand of standard time is located at nine o’clock; the date jumping with the second time zone is displayed at six o’clock; The quick date (D) or time zone (T) hands are placed at four o’clock. This new work not only reflects the noble spirit of innovation of Bao platinum, but also will become an important member of the brand’s movement revolution launched in 2006.
The Villeret Demi-Fuseau Horaire watch is designed in the shape of a rose gold semi-hunting watch, and its sapphire crystal case back shows the beauty of the elegant movement of the movement and Guilloche trim. It has a delicately carved opal faceplate, which is more beautiful with the rose gold hour markers. Finally, the strap is lined with Alvazel calfskin to perfectly interpret the new masterpiece.

Master Crafts Of Filigree Craftsmanship Ronde Louis Cartier Watch

Born in Cartier’s new master crafts workshop in La Chaux-de-Fonds, Switzerland, the RondeLouis Cartier filigree watch reinterprets the long history of filigree craftsmanship through vivid imagery and precious ornate design. Like the metal bead craftsmanship of 2013, this creative and heritage work bears witness to Cartier’s determination to regain and retain lost craftsmanship and technology.

  The ancient gold and silver craftsmanship originated in Egypt in ancient times. It was invented by the Sumerians in 3000 BC, then developed and expanded in India, Tibet, Greece, and Iran, and finally reached its peak in Portugal.

  Gold and silver wire craftsmanship is a kind of goldsmith craftsmanship. By kneading and fixing gold or silver wire, a decorative pattern with a hollow grille effect is created, which is as transparent as lace.

  For Cartier, the challenge is not only to apply this handicraft to the square inch space of the watch, but also to sublimate it to a higher artistic level by using precious jewelry materials such as gold, platinum and diamonds.

  The craftsmen of the Cartier Master Crafts Workshop need to use special tools to create gold or platinum filaments. The filaments are twisted, rolled and entangled, cut into small loops, and then used the gold and silver wire craftsmanship to form a pattern. All elements are fixed by the sides instead of the bottom.

  A pair of cheetahs on the dial. The black-painted fur is woven from diamond-set gold and platinum filaments. It takes more than a month to create such a filigree watch.

  Noble and solemn, two cheetahs with intersected eyes dotted with tailor-made emerald eyes. They look at each other gently under the starry night sky and contrast with the diamond-paved bezel.

This ingenious masterpiece of art combines many types of craftsmanship, from gem setting to filigree, from jewelry to watchmaking, from carving to lacquer. Thousands of procedures are only to achieve Cartier’s iconic cheetah image, a rare and precious masterpiece, balanced, elegant and delicate, as delicate and transparent as lace.

RondeLouisCartier filigree cheetah decoration watch, large model
Cartier 430MC manual winding mechanical movement
Numbered and limited to 20 pieces

Case: 18K yellow gold case, 42 mm diameter, set with brilliant-cut diamonds
Crown: bead-shaped crown set with a brilliant-cut diamond
Hands: 18K yellow gold apple shaped hands
Dial: 18K yellow gold dial, set with brilliant-cut round diamonds, 22K yellow gold and 950 platinum wire inlaid with cheetah decoration, emerald leopard eye
Strap: dark blue alligator strap
Buckle: 18K yellow gold folding buckle set with brilliant-cut round diamonds
Case thickness: 8.00 mm
Waterproof depth: 3 bar (~ 30 meters)

Athens’ Original Nautical Observatory Watch Passing The Spirit Of The Nautical Age

The launch of the new UN-118 movement of Athens Watch has once again proved its leadership in the watch industry. After more than a year of anticipation, this movement finally appeared in the new ‘Original Marine Observatory Watch’.

 The UN-118 movement is the first member of the self-developed movement series of Athenian Watch. It adopts the patented DIAMonSIL escapement developed in cooperation with the Swiss company Sigatec. Sigatec is currently the only company in the world capable of producing high-precision parts from silicon and DiamonSil. DIAMonSIL is a lightweight but hard material that reduces friction without the need for lubricants. The enamel dial is handmade by Donzé Cadrans, a globally recognized enamel dial expert and the latest member of the Athenian Watch Group. It is equipped with a stainless steel, rose gold, and titanium case.
 In the 19th century, international trade began to rise, and transportation at that time mainly relied on shipping. The astronomical clocks of this period are considered to be the most accurate timepieces to ensure the accurate voyage of the captains and their valuable cargo. Most of these timepieces are produced in Athens.

Colorful And Charming Radar True Thinline True Thin Series Color Watch Real Shot

The radar’s high-tech ceramic material has both excellent hardness and extraordinary lightness, and is favored by senior watchmakers. This time, the radar continues to use ceramic materials, and also makes a lot of color. There are a total of four new thin series watches, including dark blue, forest green, silver gray and chocolate brown. The editor of this article will show you the dark blue models.

 With the launch of four color watches this year, the Radar True Thinline is the brand’s first high-tech ceramic timepiece series with seven colors.

 The new color watch has the same good features as other high-tech ceramic watches from RADO. High-tech ceramic watches not only have hypoallergenic properties, but also an ingenious combination of extraordinary hardness and extreme lightness. Its hardness is close to 5 times that of stainless steel, while its weight is about 25% lighter.

 The production process of the radar plasma high-tech ceramic watch is different from other colored high-tech ceramic watches. The process does not add any color pigments, but is achieved by cutting-edge material processing technology. In a special furnace with a temperature of up to 20,000 ° C, the gas activated by the plasma column penetrates the high-tech ceramics, thereby changing the composition of the surface of the high-tech ceramics. Eventually white turns to plasma color-a unique metallic gray without any metallic elements. Achieving high-tech ceramic color consistency has always been a huge technical challenge, but Radar uses superb expertise to ensure that the colors of each batch of products show the same hue. Today, Radar has successfully created seven high-tech ceramic colors, once again highlighting the brand’s outstanding material master status.

Summary: Baselworld 2017 will present us a beautiful and unique visual feast, and we look forward to the report group in front of the Watch House to bring us more exciting content. For more details, please click the watch house Basel live event: