New York, USA, November 9, 2015—TAG Heuer, Intel Corporation and Google jointly release a smart watch designed by Swiss luxury watch brand TAG Heuer Watch, this watch is equipped with Intel technology and benefits from the powerful Android Wear system.
The launch of the TAG Heuer Connected smart watch with Intel technology was held in the early morning of November 10, Beijing time in the symbolic LVMH building in New York. It was chaired by the LVMH watch and clock division. Chaired by Jean-Claude Biver, CEO of TAG Heuer, Intel CEO Brian Krzanich, and Google’s Vice President of Android Engineering David Singleton also attended the event.
Jean Claude Beaver, President of the Watch and Clock Division of LVMH Group and CEO of TAG Heuer, said: ‘We are very honored to witness the first smart watch of TAG Heuer. Birth, this breakthrough will lead Tag Heuer with a history of more than 150 years to the future. TAG Heuer Connected smart watches will not only connect us with the future, but also transcend time and space and connect forever. ‘
Brian Koznik, CEO of Intel Corporation, emphasizes: ‘Intel uses smart connected technology to enable people to enjoy wonderful user experiences. By partnering with TAG Heuer and Google, we have created a beautiful, Intelligent and practical product, it harmoniously integrates the most advanced computer technology innovation with more than a century of watchmaking experience, timeless artistic beauty and superb quality. ‘
David Singleton, Google’s vice president of Android engineering, also agreed: ‘From Google search to smart watches, Google is tireless and always strives to provide people with the right information at the right time and place. Android system, we apply this useful experience to devices in different fields around the world. The TAG Heuer Connected smart watch equipped with Android Wear system is not only a beautiful luxury watch, but also has incredible power. We are proud to launch this watch in collaboration with TAG Heuer and Intel. ‘
TAGHeuer Connected Smart Watch
The TAG Heuer Connected Smart Watch with Intel technology is a luxury watch that draws on TAG Heuer’s more than 150 years of Swiss expertise, sophisticated craftsmanship and a long tradition. The headquarters of Swiss avant-garde watchmaker Tag Heuer is located in La Chaux-de-Fonds, 1000 meters above sea level. Surrounded by mountains and meadows in the Alps, it is not only listed as a UNESCO World Natural Heritage Site, but also The cradle of the Swiss watchmaking industry.
The watchmakers here follow the tradition of the 18th century. Farming on the grass in summer and creating stunning watches in watchmaking workshops in the winter create the extraordinary reputation and world-renowned quality of Swiss watches And originality. For more than 150 years, TAG Heuer has been developing and manufacturing countless elegant sports timepieces in La Chaux-de-Fonds, including several precision chronographs with the best accuracy in the Swiss watch industry.
The TAGHeuer Connected smart watch uses a pure chronograph design with a diameter of 46mm. The case, case back and lugs are made of modern level 2 titanium. Compared with traditional materials such as stainless steel or gold, stylish titanium is more Lightweight and durable. This watch is paired with a highly textured black rubber strap (also available in red, blue, white, orange, green and yellow) and a folding buckle made of titanium grade 2. The unique elegance, unique personality and exquisite design are interpreted vividly. This smart watch is priced at $ 1500.
Highlight the unique DNA of your watch
TAG Heuer has designed three digital watch dials for the first time. No matter the hands, hour markers, chronograph, date window and minute track, it shows the design elements of the Tag Heuer Carrera series that can be discerned at a glance. .
Available from release date: chronograph dial, junior dial and GMT world time dial, all three dials with date display, and available in black, dark blue and pearl white three colors, the shadow under the hands and the touching sun The radial pattern reproduces the appearance and function of the real dial. Since the essence of the TAG Heuer Connected smart watch is first and foremost a watch, its digital hands and time stamps are always clearly visible even in the power-saving mode.
More dials are coming soon. You can download the TAG Heuer exclusive app from the Google Play Google Play Store and enjoy exclusive dials carefully designed by the TAG Heuer brand ambassador.
The TAGHeuer Connected smartwatch is not only true to authentic watches in terms of dial and minute track, but its ‘interactive chronograph dial’ also highlights the authenticity of the watch-various applications are displayed in a unique arrangement.
The design principle is very simple: retain the surface and hands, but display the most relevant application information right on the chronograph dial at 12 o’clock, 6 o’clock and 9 o’clock, perfectly integrating the aesthetics of the watch concept.
What other interesting information is displayed on the time dial? Touch the information on the time dial to open and interact with the application in full screen mode.
Frequently used applications, sports data or reminders … This ergonomic design is not only easy to operate, it can also strip away all complex information, allowing users to focus on key messages, while retaining the classic look of the watch. Insiders (Lifestyle), GolfShot Pro (Golf), RaceChrono Pro (Racing) and Viewrangers (Hiking) (Other apps will be introduced one after another), etc., are all customized applications for TAG Heuer, which can be obtained exclusively with a free subscription . Through specially developed software development kit (SDK), it can also be used for the extension of subsequent functions.
In addition, TAG Heuer has added some classic functions that are essential for watches: timers, alarms and stopwatches, whose design shows loyalty to the main elements of the brand.
intelligent. How smart is it?
Whether it’s daily life, travelling, getting information, or communicating with the outside world … TAG Heuer Connected is your perfect companion. It combines the essence of two worlds, the beautiful TAG Heuer watch and computer intelligence.
TAG Heuer has worked closely with Intel and Google to create a luxury watch that integrates connectivity, computer intelligence and the classic Swiss watchmaking heritage. This watch is equipped with Intel® Atom ™ Z34XX processor and runs through the Android Wear platform.
Intel has intelligently designed this watch to optimize its performance, giving the watch a variety of interconnected functions including audio streaming, Bluetooth and Wi-Fi, and letting users experience the richness and fullness of the Android Wear operating system. Functions.
The TAGHeuer Connected smart watch uses a new generation of lithium battery, which can maintain the battery power for a whole day, 4 GB memory, equipped with a small microphone, and can call through Google voice control and sapphire crystal touch screen. A variety of built-in controls complement the touch screen perfectly. This watch has waterproof performance in daily life, and the waterproof performance rating is IP67.
What if you do n’t bring your phone? It’s ok. This watch can still calculate, display and transmit data, as long as the Wi-Fi connection is maintained, you can connect to the cloud. Even without an internet connection, the watch’s built-in applications (music, timer, alarm, pedometer) will naturally remain available.
The Android Wear operating system opens up a nearly infinite world for this watch, an ecosystem that is self-enriching 24/7: thousands of Android applications are available for download on TAG Heuer Connected smartwatches. Of course, Google Health, Google Translate, Google Maps and ‘OK Google’ voice activation and other necessary services or applications that have reached millions of users are already built into the watch.
This watch can also be easily synced with a smartphone running Android 4.3+ or iOS 8.2+. And charged using a contact charger, as long as the watch is placed on the device, it can be charged.
The TAGHeuer Connected smart watch has a two-year warranty. This period is in line with the warranty standards adopted by other TAG Heuer watches.
A smart watch to treasure, a timeless gift
Anyone who purchases a TAG Heuer Connected smartwatch will have the opportunity to swap it for a mechanical watch with a pure Swiss movement.
At the end of the two-year warranty, you can go to the TAG Heuer store to exchange your TAG Heuer Connected smart watch for a Swiss-made Carrera mechanical watch. This mechanical watch adopts a similar design to the TAG Heuer Connected smart watch and is also made of Tier 2 titanium. It is specially developed and provided by the owners of Connected smart watches. The watch is priced at $ 1,500.