Chopard Co-President Karl-Friedrich Scheufele decides to revive the founder of the company Louis-Ulysse Chopard In 1996, he built a real watchmaking workshop in Fleurier, determined to restore Chopard’s reputation in the watchmaking industry.
Over the past two decades, Karl-Friedrich has been striving to continue the pace of Louis-Ulysse Chopard, pursuing the perfection of mechanical and aesthetic craftsmanship.
The L.U.C series is named after the initials of the brand’s founder, and believes that modern gentlemen with outstanding taste offer elegant timepieces that carry precision watchmaking.
As part of the anniversary event, Chopard presents the new LUC traveller series for travel-loving gentlemen, including a GMT watch and a World Time watch, all researched and developed by Choaprd. Production. Karl-Friedrich chose London, the birthplace of the gentleman, as the launching place for the new watch.
On October 11th (Tuesday), Karl-Friedrich Scheufele gathered with a group of British gentlemen, close friends of the brand and watch enthusiasts. At the same time when the new watch masterpiece was released, A theme exhibition entitled ‘LUC-The Perseverance of the Tradition of the Art of Watchmaking’ kicked off, paying tribute to the outstanding achievements of Choaprd in the past two decades.
The exhibition is located in Phillips and will be open to the public from Thursday, October 13th from 10:00 am to 7:30 pm.
Well-known British actor Colin Firth and his wife Livia Firth attended the new product launch together with Karl-Friedrich Scheufele. For many years, Colin Firth has provided great support to Chopard’s ‘Sustainable Luxury Road’ project, and especially praised Fairmind’s ‘fair gold’ in the LUC series. The watch industry can be described as a pioneering move. During the press conference, he wore an elegant appearance wearing the L.U.C XPS Fairmine watch, as always showing the gentleman’s true colors.
During the event, Colin Firth delivered a speech:
‘Tonight, I am honored to be attending an event hosted by Chopard to celebrate the LUC collection. My first visit to Fleurier was to Chopard’s LUC watch factory as part of the’ Sustainable Road to Luxury ‘project. Part of the project is the company Eco-Age, co-founded by my lover Livia Firth, and the Fairmind ‘fair gold’ raw material procurement project co-sponsored by Choaprd. In this way, I have experienced the various steps of Chopard’s supply chain. The admiration also made me realize that this has a deeper level of social responsibility and ethics. What is behind the watch is the story of the two hands: the hand that mines the underground gold mine and passes the obtained gold raw materials into the hands of the watchmaker. The watchmaker then passes the carefully crafted watch to the consumer. Behind each watch masterpiece is a unique story. Whether you want to add another story to this story depends entirely on your choice. ‘
Musician and record producer Mark Ronson, supermodel David Gandy, brand old-timer racer Jacky Ickx, supermodel Yasmin Le Bon, and Mollie King, Toby Huntington Whiteley, Noah Huntley, Dougie Poynter and many other London social celebrities attended the dinner, London nightlife circle Well-known figure Jack Guinness also presented a wonderful DJ show for this.