Month: September 2014

In 2014, Oris launched the 110 movement to celebrate the 110th anniversary of the brand’s birth, marking Oris’ return to the path of independent research and development of movements; this year, Oris will launch a completely independently developed 111 movement. Open a new chapter in the history of Oris’ extraordinary watchmaking.
   In 2014, at the 110th anniversary of the establishment of Oris, and also the 35th year after the last self-developed movement, Oris launched a unique manual winding 110 movement. Its 10-day power reserve function and non-linear power reserve display, as well as a single spring mechanism, are sufficient to maintain Oris’s reputation as an innovator, and it also marks the return of independent Swiss watchmaking company Oris to the development of the movement.
   In 2015, the Oris111 movement will continue this story. Over the years, Oris has invested heavily in rebuilding the brand’s glorious watchmaking tradition. Calibre 110 has only 220 units produced due to limited release, while Oris Calibre 111 components will be produced in large quantities by Oris in cooperation with Switzerland’s top microtech companies.
 Oris’s patented non-linear kinetic energy indicating device is located at three o’clock and the hands display from 10 to 0.
   Calibre 111 movement will be presented in four models. Following the 10-day power reserve and non-linear kinetic energy display of the 110 movement, the diameter of the 43 mm watch is matched with a stainless steel or 18K rose gold case, which has more material options. The difference between Calibre 111 and Calibre 110 is the addition of a calendar display. Stainless steel models are available in silver-gray and ultraviolet black-gold dial colors, while rose gold models are available in opal silver-gold and maroon dials.

Through the sapphire glass rear mirror, we can clearly see the 111 movement independently developed by Oris.

   All four models are equipped with sapphire glass and back, and are waterproof to 30 meters. The 18K rose gold model comes with a brown or gray alligator leather strap, while the stainless steel version comes with a black alligator leather strap or stainless steel strap. It is expected to be available in October 2015.
product features
Oris Calibre 111-stainless steel
Product number: 111 7700 4061, watch diameter: Ø 43.00mm

• Calibre 111 movement, completely developed by Oris
• Manual winding, 3 Hz, 21,600vph, single spring
• 10-day power reserve, non-linear power reserve display at 3 o’clock, small seconds and calendar window at 9 o’clock
• Multi-piece stainless steel case and stainless steel crown, waterproof to 30 meters
• Sapphire glass with anti-reflective coating on the inside
• Sapphire glass rear mirror
• Silver-gray or ultraviolet black gold dial with corresponding numbers and scales, polished nickel hands
• Black Louisiana Alligator Leather Belt with Stainless Steel Folding Buckle
• Wooden watch box with metal badge
Oris Calibre 111 – 18 K rose gold
Product number: 111 7700 6061, watch diameter: Ø 43.00mm

• Oris Calibre 111 movement, completely developed by Oris
• Manual winding, 3 Hz, 21,600vph, single spring
• 10-day power reserve, non-linear power reserve display at 3 o’clock, small seconds and calendar window at 9 o’clock
• Multi-piece 18K rose gold case and crown, waterproof to 30 meters
• Sapphire glass with anti-reflective coating on the inside
• Sapphire glass rear mirror
• Ivory silver gold or maroon dial with corresponding numbers and scales, polished nickel hands
• Dark brown or gray Louisiana alligator leather belt with 18K rose gold pin buckle,
• Wooden watch box with metal badge

In the tropical seaside sanctuary Sanya, FIYTA FIYTA announced that it will continue to work with its brand ambassadors Gu Tianle and Gao Yuanyuan to write time stories and continue to write time legends. At the renewal ceremony, the two spokespersons presented Fiyta’s latest series of watches, renewing the frontier with the two spokespersons.

Since Gutianle made the Fiyta watch in the 2009s, its outstanding personal image fits perfectly with the brand’s aggressive and continuous pursuit of its business philosophy. The elegant goddess Gao Yuanyuan, in 2011, won the favor of Fiyta by virtue of her stylish, healthy, elegant, and challenging personality. In 2012, Gao Yuanyuan wore a Fiyta watch and entered the Milan Fashion Week show, showing the queen’s atmosphere.
This time, Fiyta and the two spokespersons joined hands again, not only the mutual recognition between the brand and the spokesperson, but also an example of Fiyada’s continuous efforts to the increasingly vigorous internationalization. Fiyta hopes to give the watch a deeper meaning through an aggressive brand concept, making it an emotional intersection between people, a timeless symbol of dreams and taste.

This time, Fiyta joined hands with Gu Tianle and Gao Yuanyuan again, which will surely inject more inspiration and infinite vitality into the future development of the brand. At the signing ceremony, Gu Tianle wore a new 2013 Fiyta photographer series watch, which combines the mechanical and artistic style just right, interpreting the design inspiration from the retro camera lens, and admiring the movement of the movement through the hollow, just like photography The teacher discovers the beauty of life through the lens. The elegant goddess Gao Yuanyuan will perfectly show the beauty and fashion of the 2013 Fiyta’s new ‘Heartstring’ series watches, and achieve the heart.
Each Fiyta watch embodies the aesthetic value of art, comfortable wearing experience, and moreover carries the inner spirit that echoes the wearer. With a dream in mind and a determination to move forward, the future is not far away.

Fiyta 2013 new product introduction
Heart String Series Women’s Watch
Model: LA8406.WWWD.
Movement: automatic mechanical movement.
Case: stainless steel.
Bezel: stainless steel, natural zircon inlay.
Table mirror: anti-glare sapphire glass.
Dial: Shell, natural zircon inlay.
Strap: cowhide.
Waterproof: 5ATM.
Photographer’s Watches
Model: GA8338.TWT.
Movement: imported automatic multifunctional mechanical movement.
Case: stainless steel.
Bezel: stainless steel, gold-plated.
Table mirror: anti-glare sapphire glass.
Dial: skeleton.
Bottom cover: perspective, engraved lens form.
Strap: stainless steel, partially gold-plated.
Waterproof: 5ATM.

On November 17, 2011, at the iResearch Awards ceremony held at the Kerry Hotel, Pudong, Shanghai, TAG Heuer won the ‘China Best Advertiser Campaign Website ‘award.
    The 2011 iResearch Brand Marketing Awards attracted more than 500 online marketing advertisements in China, and finally selected multiple awards including the Best Online Advertising Creative Award, the Best Advertiser Activity Website Award, and the Most Influential Online Marketing Award. In terms of criteria, the success of advertising depends on many factors. These include great ideas for extraordinary visual effects and user experience, fast downloads and navigation, and fun interactive content that consumers love.

    TAG Heuer LINK Lincoln Watch theme website runs from September 6 to November 3, 2011, which greatly promoted TAG Heuer’s online brand promotion and product promotion in China. Ms. Xue Hongxia, Marketing Director of TAG Heuer China, said: ‘We are very pleased with the recognition of TAG Heuer’s efforts in the field of digital advertising. This shows that Chinese consumers are beginning to have a deeper understanding of our brand, which is not limited to the Internet , And even the digital world. At the same time, we are very grateful to TAG Heuer fans and customers for their tireless support. ‘

    As a century-old pioneer of the Swiss watchmaking industry, for more than 150 years, TAG Heuer has been aggressive, innovative and pursuing excellence, and has been hailed as a model of Swiss avant-garde precision watchmaking. This time, TAG Heuer’s avant-garde and innovative concepts are paired with the launch of the new LINK Lincoln watch-a classic design, low-key elegance and fashion. The design of this new series of watches is very modern and urban. The symmetry between the dial and the bracelet and the links of the S-shaped bracelet are reminiscent of the lightness and agility of contemporary architecture. In a country with a thriving urbanization process like China, we want to provide consumers with a novel, bold and easy-to-navigate website to promote this series of products. We also hope that consumers can participate in the important topic of urbanization in an innovative way. To this end, we specially designed the TAG Heuer Urban Art Style Museum, adhering to the spirit of leading a new urban style, exploring urban art together and starting an impression journey.

    TAG Heuer Urban Art Fashion Pavilion has created a 3D pavilion with 4 different exhibition areas, namely Fashion Photography Exhibition, Fashion Video Exhibition, Fashion Impression Exhibition and Fashion Rookie Exhibition. The Fashion Photography Exhibition collects photographs created by musician Li Jian after visiting four cities in China and abroad; the Fashion Video Exhibition showcases videos of LINK Lincoln watches and modern urban design made by creatives, interpreted from an artistic perspective S-Classic; Fashion Impression Exhibition focuses on the new product itself; the Urban Impressions original photography collection of Fashion Impression Exhibition invites consumers to give their own style to the urban style with the signature S-shaped bracelet of TAG Heuer LINK Lincoln Watch. The interpretation allows you to use artistic inspiration and interpret the new urban style in your eyes.