On April 30, 2014, the TAGHeuerLaMaison Jack Heuer Time Museum held a grand opening ceremony in Beijing Oriental Plaza. On the same day, Ms. Xue Hongxia, brand director of TAHEuer China, a global brand friend, Chinese F1 driver Dong Hebin and Switzerland Mr. Dai Shangxian, Ambassador to China, witnessed the opening ribbon-cutting ceremony of Jack Heuer Beijing Station and witnessed many precious watches and historical displays together with many media friends and watch enthusiasts. Below, let you walk into the museum along with the shooting of the Watch House and explore the world of TAG Heuer.
TAGHeuer’s ‘Jack Heuer Time Museum’ is located in Oriental Plaza. It is the second flagship store after Shanghai. It adopts a new design concept. The bronzed appearance makes the entire design exude classic charm and avant-garde luxury. Every detail of the museum is carefully arranged, and the service staff is ready to explain your needs.
It is mainly divided into three areas, on the one hand to show different themes and history of TAG Heuer, on the other hand to provide customers with a comfortable and beautiful environment. In addition to some models of the watch, a series of TAG Heuer products, such as mobile phones, eyes, leather goods and so on.
The first room to introduce to you is the ‘study room’. As the name suggests, this room is bound to exude the breath of books and permeate the charm of history. The hanging frames show TAGHeuer’s respectable and admirable legends, from its founder Edouard Heuer to today’s soul Jack Heuer. These brand masters have great watchmaking and excellence Tireless pursuit. At the same time, we can also see other book materials of the exhibition, so that visitors can better understand the important historical moments of the brand.
The heritage and history of the entire TAGHeuer family has a history of 154 years since it was founded in 1860, and the brand has been constantly innovating. The family has been making continuous progress on the innovative Kangzhuang Avenue. Although the only heir, Jack Heuer, has retired, his legendary history and life experience are still worth learning. This autobiography tells his constant struggle and exploration of the watch industry throughout his life, including the entire Swiss watch industry. A historical and developmental change.
The second room introduced to you is full of mechanical sense. The red line design and the gear structure on the top are unique. Once you enter it, you will be infected by the driving force and passion. The theme of this room is the garage, and one wall is the toolbox of the racing garage, showing common car repair tools. This part shows the timing equipment of TAGHeuer and its long-standing relationship with the racing world. The core values and industry standards that TAGHeuer believes in and the great racers are withdrawn-emotion, speed, performance and precision, so it can be known global.
Every watch has a lot of stories, and TAGHeuer’s watches also have specific connotations. The museum showed you the limited edition of the Tagheuer Carrera Ferrari driver from 1970, and the Tagheuer gold Carrera chronograph presented to Ferrari drivers from the 1970s. The watch has the basic personal information of the driver behind it.
This TAGHeuer chronograph watch is different from ordinary chronographs. It can freely change the bezel according to different needs. It can be used for different races, such as horse racing, racing … The two-color bezel is presumably familiar to everyone. New products were also displayed at the Basel Watch Fair. Naturally, this TAG Heuer two-color watch was launched in 1970, which is also a demonstration of the brand’s advanced design concept.
TAGHeuer also showed some antique watches. The chronograph stopwatch dial that catches the eye is very large. It is said that it is the largest stopwatch in the world and is also used for a certain event. This red chronograph is equipped with a dual-second stepped chronograph function with an accuracy of 1/10 seconds. It looks like a Hermes bag and there are some belts on the top for convenience.
Following the footsteps of visiting the Watch House, we walked into another room. The theme of this room is ‘Kitchen’. For everyday life, Kitchen is the kitchen, and there will be many ingredients in the kitchen. However, for TAGHeuer, it is the fine watchmaking workshop, which contains many parts and craftsmanship. The room is also equipped with an interactive screen to show visitors the advanced watchmaking process intuitively and visually. You can also participate in high-level watchmaking in person through the touch screen, make your favorite watch movement, and understand the internal structure of the movement. The learning process is full of exploration fun and curiosity.
This room shows many watch’s internal parts and original movements, each craftsmanship marks the historical turning point of TAGHeuer and the entire Swiss indicator. The swing gear is a patented invention of TAGHeuer1887, which is currently used in almost all contemporary mechanical chronographs and used in TAGHeuerCalibre1887’s self-made movements.
At the same time, the Swiss watchmaker demonstrated the assembly process of the movement 1887 on site. If you are interested, you can also experience the assembly of the movement under the guidance of the watchmaker.
After visiting the museum, TAGHeuer held a grand opening ceremony at the TAG Heuer store at five o’clock. Many friends and VIPs invited him.
TAGHeuer’s ‘Jack Heuer Time Museum’ showcases some of TAGHeuer’s timepieces and classic watches, and fully displays the unique history of TAGHeuer’s watchmaking and the DNA of the sportsmanship. The models displayed in the museum are carefully selected. This visit is worthwhile. After close contact with the precise high-end watchmaking technology, visitors will surely gain more knowledge in the field of watches and let many watches Fans feast on their eyes. The event is from April 30th to May 4th, and interested people can visit it by themselves. (Picture / text watch home Li Shuai)