2014 Market Review Emerging ‘golden Country’

In terms of international trade volume, Swiss watch exports are far less than mainland China and Hong Kong. In 2013, the global production of watches and clocks was estimated at about 1.2 billion pieces, of which 635 million and 332 million were exported from mainland China and Hong Kong, and only 28 million were exported from Switzerland. However, in terms of export value, the situation is exactly the opposite. The total value of the 28 million pieces of watches and clocks exported from Switzerland is as high as 23.6 billion U.S. dollars, which is more than double the total value of exports of watches and clocks in Hong Kong and Mainland China (10 billion and 5.6 billion U.S. dollars respectively). In other words, the Swiss watch industry dominates high value-added watch products such as mechanical watches. This can be seen from the price of watches and clocks: According to the figures in 2013, the average price of watches and clocks exported from Switzerland reached US $ 791, and the exports from Hong Kong and China were only US $ 19 and US $ 3, respectively.

   Since 2000, the Asia-Pacific region has become a major exporter of Swiss watch products, which plays an important role in the development of the Swiss watch industry. While the economic development of the Asia-Pacific region has created wealth, it has also spawned a group of people with high purchasing power. Judging from the number of Swiss watch exports, we can know a little about the opportunities it brings to the fine watchmaking industry: In 2000, the total value of Swiss watch exports to mainland China was only 50 million US dollars. The top 20 export markets do not include mainland China. By 2005, that number had rapidly risen to $ 394 million, and in 2010 it had further climbed to $ 1.23 billion. Last year, the relevant figures reached US $ 1.62 billion, second only to Hong Kong and the United States, and higher than Germany and Italy.

   The same trend is also reflected in the entire Asia-Pacific region-from 2003 to 2013, Swiss watch exports to the Asia-Pacific market as a destination increased by 254%, totaling US $ 8.82 billion. Over the same period, the overall growth of Swiss watch exports was 122%. Strong demand in the Asia-Pacific region has restructured the international watch market: Asia (excluding Japan) accounted for Switzerland’s total watch exports from 24% a decade ago, rising to 38% today, ranking first, surpassing Europe (30%) And North America (11%).

Exports of watches and clocks by region (2013)

Country / City

Quantity (million)

Change (%)

Mainland China

634.4

-4.2%

Hong Kong

331.5

-6.5%

Switzerland

28.1

-3.6%

Germany

18.8

+ 13.8%

United States

9.2

+ 7.3%

France

6.9

+ 7.9%

Source: Swiss Watch Industry Federation

Export Value of Watches and Clocks by Region (2013)

Country / City

Billion (USD)

Change (%)

Switzerland

236

+1.9

Hong Kong

100

+ 3.7%

Mainland China

56

+ 7.9%

France

24

+ 7.2%

Germany

24

+ 10.8%

Source: Swiss Watch Industry Federation

Swiss watch exports by region of destination (2013)

Source: Swiss Watch Industry Federation

Swiss Watch Export Value (by Destination) (2013)

Source: Swiss Watch Industry Federation

Asia Pacific: Cambodia, China, Hong Kong, Indonesia, North Korea (North Korea), South Korea (South Korea), Laos, Macau, Malaysia, Myanmar, Philippines, Singapore, Taiwan, Thailand, Vietnam, Australia

Cartier Flagship Watch Introduction

Cartier flagship series: Santos series watches, Cartier Paris, 1916, platinum, gold, sapphire specially customized, leather wristband.
From December 14, 2011 to February 12, 2012, the ArtScience Museum in Marina Bay Sands, Singapore will present a magnificent Cartier ‘CARTIER Time Art’ exhibition. Visitors can enjoy a visual feast while looking at the superb craftsmanship of Cartier watchmaking. Its lotus-shaped image logo hall is the first venue to host this exhibition in Asia, and has been hailed as the grandest Cartier watch collection exhibition since the public exhibition.

Cartier ID one concept table.
走 Since it first came out of Switzerland, the birthplace of Cartier Watches, the exhibitions have traveled around, providing the public with a unique opportunity; they can understand the secrets behind the founder Cartier’s creation of the brand, as well as those unknown stories. The public, not to mention Cartier watch collectors and avid fans, will learn Cartier’s most basic information in the shape, design and rich language of the series of products derived from it.
This extremely rare watch includes the most cutting-edge design: this is a minute-repeater that collects time, time, and time.

Cartier Large Portique Mystery clock, Cartier Paris, 1923. Yellow gold, white gold, crystal, coral, agate, enamel, rose-shaped cut diamond.
It is against this background that this exhibition of the Museum of Fine Arts and Science will also show 12 Cartier watches, as well as 17 exquisitely crafted and original clocks, all related to Cartier’s unique and superb skills. In this part, the most exciting is a highly forward-looking Cartier ID one concept table. I in the name ID stands for Innovation and D stands for Development; it is also the first work. , So named ‘Id One’. This watch is designed by the famous Japanese designer Tokujin Yoshioka. Each part is exquisitely delicate under a series of precise processes. The case is made of niobium-titanium alloy and the hairspring is made of glass-ceramic; the coefficient of thermal expansion is extremely low. The balance wheel is made of carbon crystal, integrated with an escapement fork, and there is no longer a horse’s foot support stone. Both the case and the movement use new materials never seen before. It is a truly innovative masterpiece. The watch is made and assembled according to innovative design concepts, combined with the most advanced materials, using the most advanced technology; throughout its cycle, this watch does not require any adjustments.
的 The fine watches selected from the Cartier Collection have a long history of 158 years and will also be exhibited at the Museum of Fine Arts and Sciences this time. This is a series of unique antique boutique watches that have been in existence since its inception; these antique crafts are often exhibited in the world’s most important museums.

Three Questions Pocket Watch, Cartier Paris, 1927, Gold.
This watch leader with a long history and proud achievements in the field of horology has been determined to innovate since its birth, whether it is the world’s first watch Santos, the pioneering Tonneau watch, or the leading square The watch trend of Tank has become a classic in the history of watches. In the field of complication watches, Cartier has always adhered to the unique creative interpretation of the brand concept; for example, Tank a guichets born in 1928 and Tortue single-button chronograph introduced in 1929. Its unique design style has made it durable Enduring legend.

Cartier ROTONDE DE CARTIER Astroregulator watch, diameter 9800MC.
Speaking of upcoming exhibitions, Cartier Singapore managing director Christopher Kilaniotis said: ‘This is a very important exhibition that has never been held in Asia before; or, in fact, outside Switzerland, this is the first example. This time, the ‘Cartier Time Art’ exhibition is special because it is the largest exhibition of Cartier Watches, no matter it is history or today. The creativity and story behind the watch on display is also fascinating. The exhibition includes some personal creations, as well as a unique concept watch & mdash; & mdash; Cartier ID One, which leads the future of watch development. & rdquo;

Tag Heuer Launches Luxury Watches And Is Committed To Pioneering Green Energy

The skills of marketing and brand communication are to grasp the current development trend. New energy, preferably renewable, is one of these trends, and Heuer knows it.

   Following the launch of the world’s first true electric sports car Tesla Global Tour, TAG Heuer launched a watch through its brand spokesperson Leonardo DiCaprio, raising funds for the Natural Resources Conservation Commission and the International Green Cross Donate money to join the trend of protecting the ecological environment.
   The company also announced that more than 500 solar panels (750 square meters) will be installed in four buildings in La Chaux-de-Fonds. As a result, TAG Heuer will build one of the largest photovoltaic power generation facilities in French-speaking Switzerland.
   TAG Heuer Global President Jean-Christophe Babin said: Leonardo DiCaprio visited the company in March this year, and it turned out to be an environmental test. After a feasibility study, the company decided to take the first step: to participate in a photovoltaic project with a total investment of CHF 750,000, of which TAG invested a third. Its 25-year short-term operating rights.