Omega: Olympic Timing In-depth Gene

Omega (Omega), a Swiss watch brand (part of the Swatch Group), is inseparable from deep-sea snorkeling and space travel, but it has also been improving in another field for more than ten years, namely the field of sports timing Make every effort to promote the progress of watchmaking technology. This expertise in sports timing established a long-term partnership between Omega and the International Olympic Committee (CIO), founded by Baron Pierre de Courtin in 1894. Since the creation of the brand by Louis Brandt in 1848, Omega has been awarded the official Olympic timekeeping 24 times. It has been announced by the International Olympic Committee (CIO) as the designated timekeeping until 2020. Omega will appear in London (2012), Sochi (2014), Rio de Janeiro (2016) and Peace (2018), which have been selected to host the next Olympic Games. No watch brand has a glorious history comparable to it.

Increase timing visibility
 For Omega, the history of providing timing for the Olympic Games dates back to the 1932 Los Angeles Olympics. This is the first time the International Olympic Committee (CIO) has commissioned the official timing of all competitions to the sole brand. Stephen Urquhart, Chairman of Omega, always remembers: ‘In that year, a total of 30 timers were used to time all sports events. These timers were escorted from New York by train to our US representative. & rdquo; Comparable to this is that in the 2008 Beijing Olympics, the same event was equipped with equipment weighing 420 tons, equipped with 450 professional timekeepers and data processors, and more than 1,000 specially trained Local volunteer assistance. ‘The rapid development of timing equipment fully demonstrates the rapid advancement of technology in this field. Modern sports is based on excellent performance and timing measurement. Omega occupies a pioneering position in the field of sports timing. In order to give timekeeping a concrete form and make it human-viewable, the importance of timing data processing is obvious. For example, at the 2000 Sydney Olympics, television viewers could see the world record holder’s arrival line while watching a swimming event, while the 2008 Beijing Olympics was equipped with a super high-speed camera that can shoot 2000 images per second.
Countdown has started
 The timing technology will be applied at the London Olympics next year. Stephen Urquhart pointed out: ‘The purpose of timing is not to pursue the limits of precision, but to ensure that timing can be performed in the most fair and just way. Regarding the technical equipment introduced for the Games in the Nether Olympics, we are working hard to make TV viewers more clearly watch the real time of the game. The use of GPS can not be ignored. & rdquo; Visibility, the word is loud. In fact, the visibility of the Olympic Games has made all brands dream of making a name for themselves in this sporting event. For example, the last Vancouver Winter Olympics attracted 3.5 billion TV viewers, more than 10,000 media representatives, and as many as 75 million Internet visitors. This sesame door to many audiences is not fortunate to open to everyone.
 Stephen Urquhart went on to say: ‘Obviously, Omega has invested heavily. This partnership is not a unilateral sale of our timing services to the International Olympic Committee in exchange for marketing rights and business development rights. But the Olympic Games is not only a sporting event, but also a grand event carrying extraordinary significance. It is bound to help Omega promote its brand image and create benefits for the brand. And then we need to pass on the brand concept and superb craftsmanship. Although the commercial effect of the Olympics is not as immediate as a new James Bond film, its impact is tangible. The Olympic Games have become an indispensable gene for Omega. & rdquo;
 In order to make people understand the brand’s genes, Omega started the countdown to the 2012 Olympic Games in Trafalgar Square in London in July this year. This has become an indispensable tradition for the Olympic year. In order to meet the expectations of the people in London, the brand recently held an opening ceremony in London for its largest European store with an area of ​​780 square meters. Preparations for the Olympics are in full swing.

Tiger Tag Heuer Unveiled Le Mans Release Carlisle Nissan Nismo Calibre 16-week Calendar Chronograph Special Edition

Tuesday, June 9, 2015, Le Mans, France. It can be said that the entire Tag Heuer family will appear in this most legendary race: the Nissan Nismo team and its amazing LMP1 hybrid car; Patrick Demsey and his Demsey in the GTE-Am group Team; best friend of the LMP2 brand, Chinese driver Dong Hebin and Indian driver Karun Chandhock.
   Not surprisingly … since the 1970s, the history of Tag Heuer has been closely linked to this track and often the podium. Ferrari team, Steve McQueen, and of course his Monaco watch specially designed for the racing ‘Le Mans’ movie.
   In 2015, Tag Heuer and Nissan joined hands to drive the Nissan GT-R LM NISMO race for the championship. After 16 years of dormancy, Nissan returned to Le Mans with a revolutionary new car. Its unique avant-garde design is incredible, this is a behemoth with more than 1,000 horsepower, a V6 3.0-liter twin-turbo engine, and hybrid front-wheel drive.
   Even in the top LMP1 group events, this can be regarded as a large engine, and its ERS (kinetic energy recovery system) is also equipped with the latest scientific and technological achievements, which is a real technical challenge. Currently, Nissan has produced three GT-R LM NISMO cars, which are driven by nine drivers in turn. Among them, Lucas Ordonez, Jann Mardenborough and Mark Shulzhitskiy 3 are from Nissan Academy (Gran Turismo racing game racing event held in collaboration with the PlayStation platform Polyphony Digital team).
   Jean-Claude Biver, CEO of TAG Heuer and head of the LVMH Group’s watch division, explains: ‘We want to see innovation, fearlessness and courage return to Le Mans. Pioneering in the technical field, and the way to interact with young fans through social media is also very special. Just look at this new car, the powerful, distinctive and unconventional, it is Tag Heuer’s achievement without fear of challenge The perfect expression of the ‘self’ concept. ‘
   Darren Cox, Nissan Global Motorsport Director, said: ‘It is a great honour to be selected by Tag Heuer and form a special partnership. Tag Heuer is synonymous with avant-garde design and Le Mans victory, and it is awesome to work with them , We will do everything we can to continue this glorious tradition. ‘
Tag Heuer Carrera Nissan Nismo Calibre 16-Week Calendar Chronograph Special Edition

   43mm, dynamic-black opal dial with grey and red stripes-sandblasted black titanium carbide coated titanium case, durable and lighter than steel-robust and reliable with Calibre 16 movement-scratch-resistant black ceramic round Ring and silver tachymeter scale-Double-sided anti-dazzle curved anti-wear sapphire crystal glass-Smoky sapphire case back with special red and white ‘NISSAN NISMO’ logo-Water-resistant depth: 100 meters —- ** *

Hamilton Khaki Skywalker Mini Airport Timetable

The inspiration for Khaki Skywalker’s design can be traced back to the 1940s. At the time, Hamilton made sophisticated and sophisticated marine timepieces for the US Navy. Today, the khaki skywalker watch, which has the functions of two places and can display the abbreviations of major airports around the world, commemorates its predecessors with the function of stellar time display. The sturdy 42mm stainless steel case of the watch, the Swiss timepiece with excellent antimagnetic performance, and the water resistance of 300 meters are paying tribute to the World War II military watch. The practical second time zone display also injected modern ideas into the Skywalker. The second time zone window adjusted by the 2 o’clock crown shows the three-letter airport code specified by the International Air Transport Association (IATA). The perfect combination of the past has laid a solid foundation for the brilliance of Hamilton Khaki Skywalker in the future watch industry.
ETA2893-2 automatic movement / steel material / diameter 42mm / hour, minute, second indication / two hours display / date display / 300 meters waterproof / sapphire crystal glass and bottom cover / black embossed leather strap– –