China Will Be The Largest Market For Nomos In The Future

NOMOS, a famous watch brand from Germany, recently held its first watch appreciation event in Bincheng at Jinhua Clock & Watch in Dalian Centennial City. NOMOS has won the enthusiasm of Bencheng consumers for its simple lines, modern shapes, pure colors and inherent beauty.
  Here, Mr. Uwe Ahrendt, NOMOS Global President and Ms. Judith Borowski, Director of Marketing, visited Lianlian. On December 7, Mr. Uwe Ahrendt, who came to Lianlian for the first time, accepted an exclusive interview with our reporter.
 ‘I didn’t expect that the watch consumer market in Dalian shocked me. & rdquo; Uwe Ahrendt said that he did not know Dalian before, but only Beijing and Shanghai. It was only through a visit to the Dalian watch market on the first day that he was so excited to see that there are so many luxury brands and so many luxury consumer groups in Dalian. He said that he was assured of partners with rich brand structure, honest business philosophy, professional service attitude, and senior retail experience, such as Jinhua Watches, which are exclusively distributed in Dalian.
  The name of the NOMOS brand is derived from the Greek, meaning ‘law’ and ‘standard’, as in the spirit of watchmaking, focusing on the precise and practical functions of watches, and in just a few decades, with excellent quality The unique marketing strategy successfully developed its business territory and became a watch brand regarded as a national treasure by the Germans.
  Uwe Ahrendt was born in 1969. His parents have always lived in the town of Glashütte and both work in the watch industry. He is one of the very few general managers of many brands to learn professional watch knowledge from scratch. There are about twelve top watch manufacturers worldwide, three of which are located in Germany and all are located in this small town. NOMOS is the first mechanical watch brand to adopt the ‘Glasutti’ origin designation.
  It is said that NOMOS has never answered any questions about operating income, profits and annual watch production. Regarding reporters’ questions about the market performance of NOMOS just two months after entering Dalian and the target in the Chinese market, Mr. Uwe Ahrendt said that he was very satisfied with the sales performance of Dalian market, ‘the sales volume is considerable’.
  He said that NOMOS entered the Chinese market for only one and a half years, but quickly received a warm response from the market. China will be the largest market for NOMOS in the future, and he is full of expectations. But Mr Uwe Ahrendt did not set specific targets for sales in the Chinese market. He said that NOMOS has less than 90 employees, of which there are only 40 watchmakers. All of these watches are handmade and the production is very limited. Quality is always more important than output. NOMOS focuses on the steady growth of the Chinese market, pursues the extraordinary quality of its products, and guarantees that it will be presented to consumers with perfect products. NOMOS has the same technology and quality as Swiss watches, but because it does not do complicated functions and pursues simplicity and fashion, its rational and pragmatic style is even more respected by successful people.
  NOMOS was pleasantly surprised by the Dalian market. Regardless of this, both Mr. Uwe Ahrendt and Mr. Guo Tao, the general manager of Jebsen Watches Greater China as NOMOS’s general agent, have stated that apart from Centennial City, they will continue to work with Jinhua Watches. Working in depth to open up the Dalian market, there will soon be another brand-new image store of NOMOS in Bincheng.