At first glance at the dial of this watch, there is a strong sense of oldness, which echoes the titanium case of the Polo Forty Five series. Equipped with Piaget 800P movement with black PVD treatment, black openwork dial with luminous time scale and large red Arabic numerals, limited to 500 pieces
As we have seen in the past period (especially on this year’s BASALWORLD), the two materials of titanium and high-tech ceramics have become very popular in the watch industry today. In fact, not only watches, they also gather in the jewelry industry. It became quite popular.
As we all know, titanium and high-tech ceramics are very hard, leaving no scratches like precious metals and stainless steel. Ceramic is the same as new no matter how long it is used, while titanium is new and not new, and old is not too old. First of all, it gives a lasting, eternal feeling.
Compared with ceramics, titanium has a completely opposite texture to traditional luxury products: traditional luxury products, no matter which leather, fabric, precious metal, or polished stainless steel is used to induce consumers to produce The strong preference of the so-called ‘this is best’ and ‘it must be it’ is for the purpose. But the ideal of using titanium metal to make watches does not lie in this. What it wants to do is to give consumers a feeling of ‘this is good’, similar to the design effect of ‘MUJI’.
Of course, ‘just like this’ is not a requirement for quality. For example, people think that Blancpain, Vacheron Constantin and Piaget, which are famous for making high-end and precious metal watches, have successively developed titanium styles in recent years. This is obviously not to use cheap materials in order to reduce costs, nor is it to reduce the price to simplify the production process. On the contrary, these non-precious metal watches have a very high level of production, raising the feeling of ‘this is good’ to a unique level of taste, and the price is almost limited compared to gold watches. Moreover, they still adopt the usual luxury approach: use novel materials to emphasize their uniqueness, advertise their value through limited production, and create loyal consumers willing to accept their prices as their ultimate goal.