On October 12, 2016, the Swiss watch brand Baume & Mercier, which always regards ‘unique moments’ as its brand motto, held a new series of Clifton products and a new image of Chen Kun in Beijing. Film conference. Mr. Alain Zimmermann, CEO of Baume & Mercier, and Chen Kun, the global spokesperson of the brand, witnessed this important moment, demonstrated the outstanding craftsmanship of the brand to the media present, and interpreted the contemporary masters of elegance.
New product launch conference held at Beijing Tianan Time Contemporary Art Center
Baume & Mercier CEO Alain Zimmermann
Baume & Mercier CEO Alain Zimmermann explained the definition of ‘Contemporary Baume & Mercier’ at the press conference and stated: ‘For me, the most significant connection between Chen Kun and Baume & Mercier is that we share the same values. We are passionate and strive for excellence, no matter Eager to share emotions in the workplace or in daily life, this is the contemporary celebrity. ‘
Baume & Mercier CEO Mr. Alain Zimmermann and global brand spokesperson Chen Kun
Chen Kun, global brand spokesperson
Chen Kun said: ‘Walking is to focus on the heart.’ I shared the charm of walking with the guests, and talked about the indissoluble bond with the celebrities. Dedicated, dedicated, and consistent, he refused to be an ordinary gentleman, following the guidance of the soul, breaking through the boundaries of the world, and interpreting contemporary celebrities who have surpassed their limits. Chen Kun’s new image of contemporary celebrity is also released today. In the film, he wears a celebrity Clifton watch, which is timeless and modern.
Baume & Mercier CEO Mr. Alain Zimmermann presents new Cryton series perpetual calendar watch to Chen Kun
Baume & Mercier Perpetual Calendar Watch Model: MOA10306
Of course, another highlight of the conference was this Clifton series perpetual calendar watch, model: MOA10306. The watch uses an 18K red gold case, which has been satin-polished, and the sides of the case are delicately matte. 3 gold hands and 3 blue steel hands have long been in harmony. The four function dials are located on the four sides of the dial, and then wedge-shaped timescales and Arabic numeral timescales form vertical, horizontal, and vertical correspondences. It is worth mentioning that the watch’s movement uses a noble miniature rotor, the bottom is decorated with snail decoration and Geneva decoration, ruby and blue steel screws such as stars, extremely beautiful. Only 30 watches are sold worldwide each year, reference price: ¥ 163,000.
Clifton 8 Days Reserve Watch
In addition, at the corner of the press conference, the watchmakers interacted closely with the guests and the media to show the outstanding watchmaking craftsmanship of Baume & Mercier, as well as the wonderful historical exhibition of Baume & Mercier, as well as the display of various Crichton series complex functions watches.
Summary: Elegant classics are the connotation of the style that the celebrities take pride in, and their watch works have always maintained this unique temperament. With the release of the new perpetual calendar highly complex watch, we have witnessed the superb craftsmanship of the Baume & Mercier brand, and at the same time added a strong mark to the brand’s development milestones.