The IFS Chengdu Chengdu boutique area is 91 square meters, designed to provide watch collectors and customers with a unique shopping experience immersed in Panerai World. The store showcases a simple and classic Italian design style, with clean lines and simple decoration, and uses glass panels and glass curtain walls to highlight the brightness and transparency of the store. The materials used are carefully selected, and the design inspiration is based on the history and traditions of this Florence brand store.
Italian luxury watch maker Panerai has officially unveiled its tenth store in China, located in the IFS International Finance Center in Chengdu. Chengdu is one of the cities with the fastest domestic economic growth, and is also the most active city for commercial real estate and retail properties. With its huge scale and high-end positioning, Chengdu IFS International Finance Center has attracted many top international luxury brands to settle in, and it has become the most striking international city landmark in West China.
The Chengdu IFS IFC Centre store is 91 square meters, designed to provide watch collectors and customers with a unique shopping experience immersed in the Panerai world. The store showcases a simple and classic Italian design style, with clean lines and simple decoration, and uses glass panels and glass curtain walls to highlight the brightness and transparency of the store. The materials used are carefully selected and inspired by the history and traditions of this Florence-brand store: Gold Calacatta marble from Tuscany and Venetian features Stucco wall. The teak wall body resembles the shape of a wave curve, with a beautiful radian, highlighting the brand’s close relationship with the ocean, and tells a deep relationship with the Italian Navy.
Panerai Chengdu IFS IFC Centre Store
A large wall clock is featured on the store’s wall, emphasizing the brand’s classic ‘sandwich-type’ dial structure. Two identical dial sheets are sandwiched with a Super-LumiNova® luminous coating to display the hands and digital scale. This dial structure was invented in the late 1930s and was designed to improve the clarity of the watch. Even in the extremely dark environment at the bottom of the water, the dial scale can be clearly read.
There is a VIP area in the store, which provides a more comfortable and relatively private shopping environment for more Panerai enthusiasts. It is in the world of Panerai and feels the essence and value of the brand. The unveiling of the Chengdu IFS IFC Center store is an important step for Panerai to develop its marketing network in China, following Shanghai, Beijing, Shenyang, Nanjing, and Tianjin stores. Today, the brand has 63 stores worldwide, including 22 in the Asia Pacific region.
Founded in Florence in 1860, Panerai was a workshop, shop and watchmaking school. He has been a supplier to the Italian Navy for decades and has provided professional high-precision instruments especially for divers. Panerai’s watches, including Luminor and Radiomir watches, have long been regarded as military secrets. Until 1997, the brand was acquired by the Richemont Group and launched on the international market.
Today’s research and development of movements and craftsmanship is completed at its watchmaking factory in Neuchâtel. Panerai has become a model of Italian design talent and history blending with Swiss watchmaking skills. Panerai watches are sold worldwide only through a network of designated sellers and Panerai stores.