On November 17, 2011, at the iResearch Awards ceremony held at the Kerry Hotel, Pudong, Shanghai, TAG Heuer won the ‘China Best Advertiser Campaign Website ‘award.
The 2011 iResearch Brand Marketing Awards attracted more than 500 online marketing advertisements in China, and finally selected multiple awards including the Best Online Advertising Creative Award, the Best Advertiser Activity Website Award, and the Most Influential Online Marketing Award. In terms of criteria, the success of advertising depends on many factors. These include great ideas for extraordinary visual effects and user experience, fast downloads and navigation, and fun interactive content that consumers love.
TAG Heuer LINK Lincoln Watch theme website runs from September 6 to November 3, 2011, which greatly promoted TAG Heuer’s online brand promotion and product promotion in China. Ms. Xue Hongxia, Marketing Director of TAG Heuer China, said: ‘We are very pleased with the recognition of TAG Heuer’s efforts in the field of digital advertising. This shows that Chinese consumers are beginning to have a deeper understanding of our brand, which is not limited to the Internet , And even the digital world. At the same time, we are very grateful to TAG Heuer fans and customers for their tireless support. ‘
As a century-old pioneer of the Swiss watchmaking industry, for more than 150 years, TAG Heuer has been aggressive, innovative and pursuing excellence, and has been hailed as a model of Swiss avant-garde precision watchmaking. This time, TAG Heuer’s avant-garde and innovative concepts are paired with the launch of the new LINK Lincoln watch-a classic design, low-key elegance and fashion. The design of this new series of watches is very modern and urban. The symmetry between the dial and the bracelet and the links of the S-shaped bracelet are reminiscent of the lightness and agility of contemporary architecture. In a country with a thriving urbanization process like China, we want to provide consumers with a novel, bold and easy-to-navigate website to promote this series of products. We also hope that consumers can participate in the important topic of urbanization in an innovative way. To this end, we specially designed the TAG Heuer Urban Art Style Museum, adhering to the spirit of leading a new urban style, exploring urban art together and starting an impression journey.
TAG Heuer Urban Art Fashion Pavilion has created a 3D pavilion with 4 different exhibition areas, namely Fashion Photography Exhibition, Fashion Video Exhibition, Fashion Impression Exhibition and Fashion Rookie Exhibition. The Fashion Photography Exhibition collects photographs created by musician Li Jian after visiting four cities in China and abroad; the Fashion Video Exhibition showcases videos of LINK Lincoln watches and modern urban design made by creatives, interpreted from an artistic perspective S-Classic; Fashion Impression Exhibition focuses on the new product itself; the Urban Impressions original photography collection of Fashion Impression Exhibition invites consumers to give their own style to the urban style with the signature S-shaped bracelet of TAG Heuer LINK Lincoln Watch. The interpretation allows you to use artistic inspiration and interpret the new urban style in your eyes.